Format
Research based on the COM-B model framework (a framework for describing design and behavioral interventions and for developing behavioral models to trigger habits)
What vehicles are effective in helping to change lifestyle/behaviors patterns?
Keywords: user-friendly, highly visual, secure and free
User motivation (user stickiness):
Zero waste competitions/monetary rewards for good performance (e.g., coupons or free delivery)
Innovation and environmental information about their products
Functions: visualization/guidance/redemption/community
Visualization:
Visualize the process and impact of food waste / visualize the positive or negative impact of personal habits on everyone's food waste and the environment, and provide weekly reports documenting changes in behavior.
Guidance:
Guiding the patterns of Generation Z consumers in more directions through the Habit Bank (the main feature). The Habit Bank is based on known food waste behaviour categories - planning, shopping, cooking, storing and eating - and an assessment of individual food consumption and food waste habits in relation to the target behaviour. Make personalised suggestions for habits that may be appropriate and provides reminders to implement them. For example:
If a person is in a specific restaurant, the app can provide a reminder that the size of the meal is too small/too big and provide further instructions. Personalised eco-friendly food lists and recipes are provided based on the user's consumption habits and lifestyle, down to the exact amount, helping eco-minded users to develop more positive food buying habits.
Functional information:
- Provide seasonal or other relevant food recipes
- Presenting food waste as an upward, positive trend in some way
- Engaging celebrities and influencers in the community
- Information on diet and nutrition data
- Comparisons with information on meat and vegetarian diets
- Realistic information about livestock production and its harm to the environment
- Informal data on the environmental impact of different foods
- Statistics on approximately how much food is wasted by a particular food product
- Carbon footprint of wasted food (in addition to the normal carbon footprint)
- Savings from reducing food waste
- Assistance in making sustainable and economical choices when buying food
- Finding ecological alternatives when shopping
- Food and items sold at discounted prices at a nearby grocery shop
- Information on food waste at grocery shops
- Reminders about what to store at home for food
- Products and items nearing their best before or use by date in personal storage
- Food recipes for items close to their best before or use by date
Redemption:
All points in the system can be redeemed for community infrastructure and activities within the system or for vouchers at project partner retailers.
Social function or community (promotion):
Encouraging economic consumption through the use of sharing economy practices (shared vegetable boxes).
The social aspect of the application is important, especially because Gen Z consumers emphasise their reluctance to share any real personal information, due to the fact that food waste is often seen as a negative concept. The social sharing ecology only includes close friends and family (most like spouses). In close social groups, participants are motivated to create new habits, challenge each other and compete. By creating new habits together, new ideas can be added.
Social platform:
A social platform for sharing and discussing food waste solutions; it tracks performance for feedback and gives positive reinforcement and support for targeted behaviours.
However, Orlando suggested that I change the vehicle because the app wasn't able to show the visuals very well, so I started thinking about other vehicles..
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